Crothall Reveals New Brand
WAYNE, Pa., and ATLANTA Jan. 14, 2014 -- Crothall Healthcare and Morrison Healthcare today unveiled new logos and word marks as part of a combined brand refresh. The streamlined looks for both Compass Group companies are similar in design to show their close alignment and seamless approach to providing hospital and health system clients with specialized food, nutrition and support services. The new marks also line up the two companies more closely within the global Compass Group brand while symbolizing the globalization of Healthcare.
"We know that only cutting-edge solutions will do for our clients. Our people in each of five specialty service areas are passionate about searching for new protocols, products, or technologies," said Crothall Healthcare Chief Executive Officer Bobby Kutteh. "Our new look supports our pursuit of innovation and is consistent now with our sister healthcare food provider, Morrison. We work together in so many of our clients' families and are sending the message that you can have dedicated specialists who share a common mission and Compass Group 'Best-in-Class' DNA."
Morrison Healthcare Chief Executive officer Tim Pierce commented, "Morrison and Crothall are experts in food, nutrition and support services. We have always worked together as sister sectors within Compass Group and are now leading clients in the direction of joint services by leveraging the strength of our specialization and expertise, side-by-side under the Compass global brand."
More than 300 major U.S. hospitals and health systems are utilizing the combined services of Morrison and Crothall, including Alta Bates Summit Health System, Community Health Systems, Inova Health System, Mount Sinai Health System - The Mount Sinai Hospital, Novant Health and Sentara Healthcare.
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